The Amazing World of Gumball
The Amazing World of Gumball is a Cartoon Network show that was created in EMEA. To celebrate this something different was done in the digital space.
To support the show a custom microsite was created to get the fun element of the show across and the Character Creator to put an emphasis on the characters
Since launch the microsite has generated 47 million page views and 4 million video views. Gumball Character Creator has then generated 51 million pages views and 2.5 million characters have been created.